News & Promotions Valentines Discount code Valentines Discount code Treat yourself in the run-up to Valentine’s Day with a 10% discount off all products that are available to purchase from our website! Code: VDAY2019 *Pointe Shoes Read More.. Danzainfiera 2019 Giveaway! – Alessandra Ferri Danzainfiera 2019 Giveaway! – Alessandra Ferri To help celebrate our 90th Anniversary at Danzainfiera (21st – 24th February), we have received a gift from a special friend of Freed of Read More.. Celebrating 90 years in dance Celebrating 90 years in dance It was 1899 when Frederick Freed was born in London’s East End, the son of a sample shoemaker. Employed as a shoemaker himself, Frederick decided Read More.. Follow us on Facebook Twitter Instagram and keep up to date Facebook Twitter Instagram Youtube Pinterest Follow us on social networks to get the latest events!