News & Promotions TF1 News Report at Freed of London Covent Garden Store TF1 News Report at Freed of London Covent Garden Store Last month, French Television Network, TF1 came to our Covent Garden store to film a feature of Marie Astrid Mence Read More.. DIF19 Recap & Pointe Shoe Raffle winners announced! DIF19 Recap & Pointe Shoe Raffle winners announced! We are back in our Headquarters in London after a successful event in Florence, Italy at the unmissable DANZAINFIERA! We were extremely Read More.. Danzainfiera 2019 Information! Danzainfiera 2019 Information Freed of London are in Florence, Italy attending DANZAINFIERA 2019! At our exhibition stand you will have the opportunity to view our collection of Pointe shoes, Garments, Read More.. Valentines Discount code Valentines Discount code Treat yourself in the run-up to Valentine’s Day with a 10% discount off all products that are available to purchase from our website! Code: VDAY2019 *Pointe Shoes Read More.. Danzainfiera 2019 Giveaway! – Alessandra Ferri Danzainfiera 2019 Giveaway! – Alessandra Ferri To help celebrate our 90th Anniversary at Danzainfiera (21st – 24th February), we have received a gift from a special friend of Freed of Read More.. Celebrating 90 years in dance Celebrating 90 years in dance It was 1899 when Frederick Freed was born in London’s East End, the son of a sample shoemaker. Employed as a shoemaker himself, Frederick decided Read More.. Follow us on Facebook Twitter Instagram and keep up to date Facebook Twitter Instagram Youtube Pinterest Follow us on social networks to get the latest events!